Ava Max announces October UK show ahead of new album
The ‘Sweet but Psycho’ singer shares dates of her upcoming US, UK and EU tour.
Photo: Claire Arnold
Icon behind 2018’s chart-topping Sweet but Psycho, Ava Max, has announced the dates for her eagerly anticipated upcoming Don’t Click Play tour. The American singer will be embarking on a global string of shows, beginning on September 3rd 2025 in her native USA, before the UK/EU leg kicks off on October 25th, which will see her perform shimmering pop anthems to London, France, Belgium, Germany, Denmark and beyond.
The dates come off the back of Max’s recent announcement that her third album, Don’t Click Play, is out August 22nd, following 2020’s debut, Heaven & Hell and Diamonds & Dancefloors (2023). For longtime fans of Max, this is particularly welcome news, as the singer has — over the past few years — favoured non-album singles, from the Barbie soundtrack’s Choose Your Fighter to Whatever (with Kygo), My Oh My and Spot a Fake.
Don’t Click Play has so far been preceded by lead single Lost Your Faith, signature Max-esque empowerment powerhouse Lovin’ Myself, and the recent Wet, Hot American Dream. All show Max in her element, delivering defiant, feminist clapbacks with cheesy, poppy melodies. Building on the legacy of Max’s multi-platinum first album and deliciously ‘80s follow-up, Don’t Click Play will no doubt prove once again that Ava Max is not only one of the biggest pop stars on the stage today, but equally a musical force to be reckoned with.
Max plays the O2 Academy Brixton in London on October 25th 2025. Join the waiting list here. The Don’t Click Play tour opens in Los Angeles on September 3rd. Her new album, Don’t Click Play, drops August 22nd, and can be pre-ordered here.